CocaCola Amatil confirms plans to offload its SPC unit in Australia

first_imgCoca-Cola Amatil confirms plans to offload its SPC unit in AustraliaPosted By: Contributoron: November 30, 2018In: Business, Food, Industries, Mergers & AcquisitionsPrintEmailCoca-Cola Amatil has announced it will sell its struggling fruit and vegetable processing unit SPC after it made a “modest loss” in the first half of the year.In August, Amatil began a strategic review of the business, looking at how to unlock growth, through a change in ownership or a merger.The review coincided with the completion of a four-year AUD 100 million ($73.6 million) co-investment in SPC in conjunction with the Victorian government in Australia.Investment under this agreement included AUD 22 million ($16.2 million) by the Victorian government and AUD 78 million ($57.4 million) by Coca-Cola Amatil.Alison Watkins, Coca-Cola Amatil group managing director, said the review had identified “significant strengths” in the SPC business, and there was “strong market interest” in exploring a possible sale.“The review has concluded that the best way to unlock these opportunities is through divestment, enabling SPC to maximise its potential with the benefit of the recent AUD 100 million co-investment, while Amatil sharpens its focus as a beverages powerhouse,” she said.“There are no plans to close SPC. We see a positive future for the company as it continues to transform its operations.”Coca-Cola Amatil has also announced that the IXL and Taylor’s brands will remain with SPC, as the expected sale to Kyabram Conserves is no longer proceeding.Watkins said Amatil would develop a divestment timeline and process over coming months, but that it was business as usual for the SPC team at Shepparton and Kyabram.Since acquiring SPC in 2005, Coca-Cola Amatil has invested around AUD 250 million ($183 million) of capital in the business, including in technology and equipment.SPC employs about 500 people, mostly around the Goulburn Valley in northern Victoria, where it is a buyer of produce from the area’s fruit and tomato farmers. Its brands include Goulburn Valley, IXL Jam, Ardmona and Perfect Fruit.Share with your network: Tags: AustraliaCoca-Cola AmatilSPClast_img read more

Trump Tower fire three people injured in New York City blaze

first_imgMon 8 Jan 2018 11.23 EST Share on Facebook Michael Wolff Trump Tower fire: three people injured in New York City blaze Read more This article is more than 1 year old Share on Messenger Fire department says blaze ‘was on top of the building’Donald Trump was not in the building at the time of the fire New York Share on WhatsApp Share via Email Share on LinkedIn news Support The Guardian Share on Twitter Donald Trump Two civilians and one firefighter were injured in a fire at Trump Tower in New York on Monday morning. Since you’re here… Martin Pengelly and agencies in New Yorkcenter_img Fire breaks out at Trump Tower – video Trump allies insist ‘political genius’ president is mentally fit for office … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Twitter Topics New York First published on Mon 8 Jan 2018 07.54 EST Share on Facebook Share on Pinterest Shares523523 Play Video @MartinPengelly The fire was reported just before 7am ET. New York City fire officials said it broke out in the building’s heating and air conditioning system.A fire department statement said: “FDNY confirms three total injuries at fire earlier this morning at 721 [Fifth Avenue], Trump Tower: two civilians with non-life-threatening injuries, both were treated on scene and refused further medical aid. One firefighter with non-life-threatening injury.”News footage showed firefighters on the roof of the skyscraper, at East 57th Street and Fifth Avenue in midtown Manhattan.Smoke billowed from one corner of the tower for a while before most of it dissipated. About 80 firefighters were at the scene initially and a few remained on the roof about an hour later.“The fire wasn’t in the building,” said the FDNY’s Manhattan borough commander, Roger Sakowich, in a statement on social media. “It was on top of the building. We had flames coming out of the vents, no smoke condition or fire was on the inside.“We were able to extinguish the fire without any problems within the building. Everything went according to plan.”Sakowich added: “Our units got up there quickly, we got water on the fire, which in 19F (-7C) creates more steam and smoke.”The tower is home to a number of residences and businesses. Donald Trump, who keeps a residence in the tower, was at the White House in Washington DC.One of the president’s sons, Eric Trump, tweeted: “There was a small electrical fire in a cooling tower on the roof of Trump Tower.” He also thanked firefighters for doing “an incredible job”. This article is more than 1 year old 0:31 Share via Email Reuse this contentlast_img read more

Donald Trump brags of achievements and promises NRA Ill defend gun rights

first_imgDonald Trump Share on Twitter Share on Pinterest Trump’s NRA speech: Kanye West, North Korea and London’s ‘war zone’ – video Share on Messenger Share via Email “They gaslight tragedy,” LaPierre said of the NRA’s opponents, who now include grieving teenage survivors and parents of victims of a recent school shooting. “They exploit victims to advance their ultimate agenda: kill the NRA and napalm the second amendment right out of existence.” On Friday, Trump greeted a cheering Texas crowd with a fond “we love you”. He made no reference to his previous remarks supporting gun control measures. “Your second amendment rights are under siege but they will never ever be under siege as long as I’m your president,” he said.After Parkland, Trump suggested in a public meeting that he would support gun control measures. He also publicly warned lawmakers in early March that they should not be afraid of the NRA. “Some of you people are petrified of the NRA,” Trump said. “You can’t be petrified.”Some gun rights supporters saw the remarks as a betrayal. After a private meeting a day later, Cox tweeted that the president and Vice-President Mike Pence did not in fact support gun control.Gun control laws were futile, Trump argued, pointing to a terror attack carried out with guns in Paris, in a country with strict gun laws.“You know what?” he asked. “We are going to have to outlaw immediately all vans and all trucks, which are now the new form of death for the maniac terrorists … so let’s ban immediately all trucks, all vans, maybe all cars. How about cars? Let’s not sell any more cars.”Trump reiterated his support for arming teachers and hardening schools, although he said he was concerned about fortifying schools so intensely that even law enforcement officials might find it hard to get inside. Pence, in his address, said more to acknowledge the toll of American gun violence.“We live in a time when mass shootings have claimed hundreds of lives … shocking the conscience of our nation,” Pence said. “We will not rest and we will not relent until we end this evil in our time.”But he also blamed the media for distorting the gun debate by focusing too much on a “few villains” rather than the “many heroes” who use their guns to prevent violence.“Start telling the whole story to the American people about firearms in this country,” Pence said, to sustained applause. “We should be a nation that recognizes the people who save lives much more than the people who take them.”He reassured NRA members that they were “one of the most potent forces for good in the United States of America”.Trump echoed that line. “The people in this hall have never taken our freedom for granted,” he said, “and you have never stopped fighting for our beloved constitution. Incredible people, thank you.”“One more time for the media who thinks we’re down and out,” Cox said to the cheering crowd as Trump left the stage, and they roared. More than 70,000 NRA members were expected to attend the convention. But the event also drew protests, including one staged by Manuel Oliver, the father of one of the 17 people shot dead at a high school in Parkland, Florida, in February. Share via Email You have never stopped fighting for our beloved constitution. Incredible people, thank youDonald Trump This article is more than 1 year old Trump said he was warned earlier: “‘You know, going to the NRA convention and speaking today, that will be very controversial, it might not be popular.’ You know what I said? ‘Bye-bye, gotta get on the plane.’ You have to do the right thing.”“We’re all fighting battles, but I love fighting these battles,” Trump said, to cheers, after a long description of what he called the “witch-hunt” of the investigation into Russian election interference and links between his campaign and Moscow.An enthusiastic crowd repeatedly delivered standing ovations as Trump praised his policy accomplishments, and discussed low unemployment, his praise from Kanye West, and his negotiations with North Korea.“Weakness gets you nuclear war,” Trump said, to cheers. “That’s what gets you nuclear war.” news Republicans 3:21 Texas Hide Share on WhatsApp Donald Trump brags of achievements and promises NRA: I’ll defend gun rights Read more … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Lois Beckett in Dallas Was this helpful? Share on Facebook Reuse this content Thank you for your feedback. Play Video Mike Pence and Wayne LaPierre applaud Trump’s speech. Photograph: Lucas Jackson/Reuters Before Trump’s speech – as the president told reporters on Air Force One he had attracted a “record crowd” – and after, NRA leaders expressed fear of such post-Parkland activism.“What they really want is for you to be afraid to publicly associate with this organization,” Chris Cox, the NRA’s chief lobbyist, warned the auditorium early on Friday afternoon. “They don’t want you to go to a Friends of NRA dinner. They don’t want you wearing an NRA hat or putting an NRA sticker on your car or truck. In the face of their bitter hatred, there has never been a more critical time for us to stand tall.”It was a strikingly defensive note for a leader of an organization that has played offense for years, railing against Democratic politicians, liberal billionaires and the Hollywood stars who advocate for gun control, even as it has succeeded in blocking any stricter federal gun laws.LaPierre, the NRA’s brash leader for decades, also described the NRA as under attack in a new way.“The fact that you’re all here means you must have missed the news. Haven’t you heard the NRA’s in big trouble? We’re finished? We’re on the run? We’re losing?” LaPierre asked the crowd.“If we’re so dead, why are so many thousands of you here in this hall right now?” Fri 4 May 2018 16.44 EDT Stormy Daniels scandal: Trump says Giuliani yet to get his ‘facts straight’ Shares327327 Facebook Twitter Share on Facebook First published on Fri 4 May 2018 14.30 EDT Why is the NRA so powerful? – video Share on Twitter @loisbeckett Donald Trump attempted to issue a rallying cry to Republicans with a wide-ranging political stump speech at the annual NRA meeting in Dallas on Friday, making clear he would fight November’s midterm elections with a staunch defense of gun rights.“We cannot get complacent,” Trump said. “We have to win the midterms.”Though hundreds of thousands of Americans marched for stricter gun laws after the Parkland school shooting, the only march that matters is “the march to the polls on election day”, a defiant Wayne LaPierre, the NRA’s executive vice-president, told NRA members. He announced that the group now had “approaching 6 million active members”.Election day 2018 is “the march for our freedom”, LaPierre said, to a roar of support from the audience. Less than two months ago, school shooting survivors organized hundreds of thousand of Americans at hundreds of protests across the country in what they called a March for Our Lives.Though Republicans have majorities in both houses of Congress, Trump said that was not enough to pass the legislation he wanted. Increasing Republican representation in Congress in November’s midterm elections was essential. Share on LinkedIn Q&A Why is the National Rifle Association so powerful? Topics It’s not (just) about the money. In 2017, the NRA spent at least $4.1m on lobbying – more than the $3.1m it spent in all of 2016. But for comparison, the dairy industry has spent $4.4m in the same period, according to the Center for Responsive Politics (CRP). The National Association of Realtors, one of the biggest spenders, has paid out $32.2m lobbying on housing issues.The NRA has plenty of cash to spend. It bet big on the 2016 US elections, pouring $14.4m into supporting 44 candidates who won and $34.4m opposing 19 candidates who lost, according to CRP.But “the real source of its power, I believe, comes from voters,” said Adam Winkler, a UCLA professor of constitutional law.The 145-year-old organization claims 5 million active members, that number is disputed, but whatever its actual size, membership is a powerful tool, said Robert Spitzer, a professor at the State University of New York at Cortland.“They have a very powerful ability to mobilize a grassroots support and to engage in politics when most Americans can barely be bothered to vote,” he said. “And because so few Americans do those things, if you get a bunch of people in a locality who are all prepared to go out to a meeting they can have a big effect.” Read more NRA Donald Trump Photograph: Mark Humphrey/AP Trump gives self-regarding speech to cheering crowd while NRA chief Wayne LaPierre says midterms represent ‘the march for our freedom’ LaPierre claimed that the NRA’s membership had grown even as gun control advocates said they were attracting bigger groups of local activists after the Parkland shooting, and hundreds of thousands of protesters seeking gun control laws massed in Washington DC and across the country.“The NRA’s membership is at an all-time high, approaching 6 million active members, and thousands more are joining every day,” LaPierre said. “We’re growing more powerful at a record rate.”The gun rights group, which does not provide independent verification of its membership numbers, has previously claimed “more than 5 million members”. Parkland, Florida school shooting Since you’re here… 2:47 Play Video Pinterest Support The Guardian This article is more than 1 year old US gun control Show US politicslast_img read more

We must resist Trumps efforts to embroil us in his trade wars

first_imgD-day NHS Letters … in our natural world, we refuse to turn away from the climate catastrophe and species extinction. For The Guardian, reporting on the environment is a priority. We give reporting on climate, nature and pollution the prominence it deserves, stories which often go unreported by others in the media. At this pivotal time for our species and our planet, we are determined to inform readers about threats, consequences and solutions based on scientific facts, not political prejudice or business interests.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share via Email Last modified on Wed 10 Jul 2019 05.37 EDT Share on Messenger Share on Pinterest Share on Twitter Conservatives Mon 3 Jun 2019 12.37 EDT Share on LinkedIn ‘This is his [Donald Trump’s] chance to embroil us in his trade wars, which will lead us to war as surely as in 1939,’ says Margaret Phelps.Photograph: AFP/Getty letters Theresa May We must resist Trump’s efforts to embroil us in his trade wars Topicscenter_img Share on WhatsApp Second world war Share on Facebook Donald Trump As the crisis escalates… My father was one of a volunteer crew who took a Dutch minesweeper across the Channel so that the Dutch flag was flown on D-day. He said that the worst thing was seeing the faces of those soldiers swept back against the ship as they were killed before they could properly set foot on the Normandy beaches.As we remember their sacrifice, we should recollect that we were fighting against a monstrous tyrant who began by getting himself elected through promising to make Germany great again.Seventy-five years on we prepare to welcome an American president who supports Boris Johnson and Nigel Farage in their Brexit campaigns because this is his chance to detach Britain from Europe (Trump arrives amid rising anger at US trade demands, 3 June).This is Trump’s opportunity to buy up Britain at bargain basement prices and to open up our NHS to private American healthcare companies. This is his chance to embroil us in his trade wars, which will lead us to war as surely as in 1939. This battle is bigger than Brexit: this has become a battle for western civilisation.Margaret PhelpsPenarth, Vale of Glamorgan• If Trump succeeds in exploiting UK vulnerability in a post-EU environment by getting the country to fall in line with US food standards (President will play to gallery at home, with royals as extras, 3 June), those who cannot afford to follow a 100% organic diet are in for an unpalatable future.Here in the US, where corporate profits take priority over consumers’ health, the lack of regulations means that unpronounceable artificial additives are used to preserve and “enhance” a myriad of foodstuffs. Consumption of these ubiquitous additives has been linked to cancer, memory loss, and skin and nerve problems. I hope your National Health Service is equipped to handle the inevitable increase in demand.Karen Thatcher-SmithSonoma, California, USA• Transplanted to the United States from Britain, I can honestly say that this is not the country I moved to 30 years ago. This is in large part to the ascendance of Donald Trump to the presidency of this country.The American citizens I know are good, generous, honest people – unlike the president we have today and the members of Congress who blindly support his egregious behaviour.I applaud the citizens of my home country in protesting against the visit of Donald Trump (and his family) to their country.Lin BootleMontpelier, Vermont, USA• Join the debate – email• Read more Guardian letters – click here to visit• Do you have a photo you’d like to share with Guardian readers? Click here to upload it and we’ll publish the best submissions in the letters spread of our print edition Share on Twitter Reuse this content Shares1010 Share via Email Donald Trump Support The Guardian Margaret Phelps says this is the president’s chance to buy up Britain at bargain basement prices and exploit the NHS,Karen Thatcher-Smith fears the UK will replicate US food standards, while expatLin Bootle applauds protesters US politics Share on Facebooklast_img read more

FreeSpeech – Build Language and Learn Grammar

first_imgTo learn more about FreeSpeech, check it out on the App Store or visit the FreeSpeech website!Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAM202 – Tinycards app by DuolingoSeptember 23, 2016In “Accessibility Minute”10 Apps for Children with Learning and Attention IssuesMarch 18, 2015In “Autism”Listening Power PreschoolApril 12, 2016In “Apps” Looking for an affordable way to practice your English language skills?  FreeSpeech is noted on the App Store to be the “#1 Best New App!”  It is an app developed to help users explore the English language.  It is a unique experience for children of all ages and abilities, and is especially ideal for visual learners!To use the app, “Drag and rearrange picture tiles, and FreeSpeech will convert them into a perfectly grammatical English sentence.”  By using the app, you’ll learn about how different grammatical properties can change the structure of English.It’s noted to be a unique app because it is the only “app in the world that predicts grammar.”  It was developed by a team of speech-language pathologists, educators, and researchers with over 100 years of collective experience.  It is also aligned with Core Curriculum language, speaking, and writing comprehension goals.Features of FreeSpeech:Features more than 2,000 symbols from SymbolstixIt’s possible to manipulate words, tenses, and structure as if you were manipulating building blocksYou can even use a Spanish interface, so you throw Spanish words at it and it creates perfect English sentencesThe app lets teachers and learners model/recast/contrast various grammar rules pictorially, all the while speaking out correct EnglishThe app is based on research and builds the English language by:Expanding: Prompts users with questions to help expand their sentencesScaffolding: Predicts words they are likely to useContrasting: Visually models tense and sentence modifiersErrorless Modeling: Automatically predicts grammar to assemble a map of pictures into a grammatically correct English sentenceRecasting: Automatically inserts prepositions and articles as neededlast_img read more

Social Media vs Messaging Apps What Brand Marketers Need to Know

first_imgSocial networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal.It’s on marketers to determine the best engagement strategy for each platform.Where can they start?It’s critical to differentiate between traditional social media and messaging applications. The most important difference is that social media promotes one-to-many conversations, such as sharing a post on Facebook for followers to like and comment on.  Meanwhile, chat apps deliver more engaging, one-to-one interactions, allowing brands to connect with individual customers in a more meaningful way. This may sound like a simple contrast, but it can actually create major challenges for marketers that treat social and messaging platforms as one and the same.To develop a successful social strategy, brand marketers must understand how they can use features on both social media and messaging platforms to their advantage—whether deploying customer service tools, targeting advertisements or offering new shopping features.Customer SupportCustomer service processes are shifting, with brands finally recognizing the need to take support tools to third-party platforms that their customers actively use. However, they can’t implement a blanket strategy for all their social entities. To maximize resources and create an effective customer service strategy, brands need to understand the pros and cons of the different social platforms.Since traditional social media apps focus on one-to-many conversations, these platforms are extremely effective for simple customer support. This means addressing common issues that any customer might face— offering a quick and easy way to get answers to standard questions about products or services. Meanwhile, messaging apps enable both one-to-many and one-to-one interactions, allowing customer support agents to directly connect with a customer and solve individual issues on a case-by-case basis.Both aspects are essential to strong customer support in the mobile age. For brand marketers, it’s not a matter of which platform they’ll deploy customer service tools on. Rather, they must make decisions about the specific features (for example, chatbot vs. live agent or a combination of the two) and content they make available on each app to best align with customers’ needs.AdvertisingTargeted advertisements have become a hot-button issue, especially for social media companies. With continued conversations about security, it’s more important than ever that brands create an advertising strategy that doesn’t cross any privacy boundaries.When it comes to traditional social media platforms, such as The most important difference is that social media promotes one-to-many conversations, such as sharing a post on Facebook for followers to like and comment on.  , most information is public. This means that data on pages and posts users liked, shared or commented on, and even links they’ve opened and browsed is, for the most part, open for platforms to collect. This insight allows brands to serve hyper-targeted ads that are spot on with user interests but can sometimes creep people out.Meanwhile, messaging apps focus on providing a platform for private interactions with friends, family and brands. Many chat platforms deploy security features (such as end-to-end encryption) that prohibit them from reading private conversations and using this insight for ad targeting. However, these apps use surface-level metadata to understand user interests and ensure ads are aligned.Brand marketers must develop different strategies for advertising on social media and messaging apps; but across the board, it will be important to consider data privacy standards and ensure their ads don’t cross the lines for the sake of personalization.E-CommerceThere’s no doubt that social shopping is the next frontier for e-commerce. When it comes to creating a shopping experience for third-party social apps, marketers must again think about the benefits each platform offers.With its hyper-targeted ad strategy, traditional social media offers a great platform for impulse purchases. By understanding the specific products a user was looking at earlier in the day, brands can strategically place those items (and others like them) in front of a user and entice them to pull the trigger on completing the purchase. Messaging apps, on the other hand, are a great tool for product discovery and sharing. These platforms prioritize features like shopping keyboards that allow users to seamlessly view products and share with their peers, making the shopping experience that much more interactive.Social apps are continuing to launch new features to improve the e-commerce experience. Brand marketers must ensure they understand how they can use these tools to not just drive purchases but improve the overall e-commerce experience for customers on every platform.While all social apps are often looped into the same bucket, marketers are starting to realize that this mindset is actually hurting customer engagement. By differentiating customer service, advertising and e-commerce strategies across social media and messaging apps, brands can ensure they’re effectively engaging users in 2019 and beyond. Advertisingcustomer engagementFacebook advertisingInstagram AdvertisingMessaging AppsSocial Media Previous ArticlePeerLogix OTT Data Insights: Marvel’s Avengers Endgame Offers A New Beginning For Its Library of TitlesNext ArticlePegasystems Acquires Leading Digital Messaging Platform Provider In The Chat Social Media vs. Messaging Apps: What Brand Marketers Need to Know Debbi DoughertyMay 14, 2019, 4:09 pmMay 9, 2019 last_img read more

Hubble Spots a Black Hole That Shouldnt Exist

first_img Little Lucy From ‘Narnia’ is Head-Turningly Gorgeous Now at 23 Taika Waititi to Direct ‘Thor 4’ With ‘Akira’ Plans On Hold Tagged In sciencespaceastronomyphysicsblack holeshubblegalaxiessupermassive black holes Post a Comment 13 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Actors Who Could Barely Stomach Kissing Each Other on Screen Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar You Might Also LikePowered By ZergNet Conventional wisdom holds that most large galaxies harbor supermassive black holes at their centers. Scientists also believe that only so-called “active” galaxies should have visible accretion disc of matter, but the Hubble Space Telescope has found one around a black hole with unusually low luminosity. This galaxy might bend the rules a bit, but it offers an opportunity to study how the theory of relativity applies in the real world. NGC 3147 is a large spiral galaxy just a bit smaller than our own Milky Way. It sits about 120 million light-years away — you’ve probably seen pictures of it because it’s quite stunning. Active galaxies like quasars are easy to spot. The matter falling into them produces emissions across the electromagnetic spectrum, and the accretion discs are quite visible. Everyone thought NGC 3147 was far too dim to have a disc of its own, but a new analysis from an international team suggests otherwise. Hubble collected data from the central black hole in NGC 3147, which has a mass about 250 million times greater than our sun. The object turns out to have a thin disc of material similar to what you’d find around an active galactic nucleus. Observations from Hubble show the disc spins at about 10 percent the speed of light. Researcher Stefano Bianchi from the Università degli Studi Roma Tre in Italy says this discovery indicates the current models for low luminosity galaxies have “clearly failed.”This discovery could have far-reaching effects on the way we model galaxies and black holes, but it also could lead to a better understanding of the physics underlying supermassive objects. The fast-moving disc combined with the low apparent brightness of NGC 3147 could make it possible to test both general and special relativity. General relativity deals with the mechanisms of gravity in the universe, and special relativity describes the relationship between space and time. Since NGC 3147 is dimmer than a typical active galaxy, we can make out the accretion disc around it much better. The disc is inside the black hole’s powerful gravity field where scientists can study the way it affects light. Based on findings in NGC 3147, astronomers may now go on the hunt for other weakly active galaxies. Some may even be closer to Earth where we can make even more precise measurements to test Einstein’s theories.Now read:Cold Quasars Could Change Our Understandings of Galactic DeathAstronomers Capture Historic First Photo of Black HoleResearchers Use Supersonic Fluid to Test Hawking’s Black Hole Theories Anna Kendrick’s Transformation is Turning Heads By Ryan Whitwam on July 13, 2019 at 8:20 am Hubble Spots a Black Hole That Shouldn’t Exist J.K. Rowling Confirms a Hermione Theory We Suspected All Along Proof Henry Cavill Isn’t a Very Good Dude at All Movies That Are Primed and Ready for a Prequel 13 Commentslast_img read more

Apollo 11 at 50 NASA Is Streaming the Landing

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. You Might Also LikePowered By ZergNet We Finally Understand Why ‘Criminal Minds’ Got Canceled Apollo 11 at 50: NASA Is Streaming the Landing Why Robin is the Best Thing to Happen to Steve Harrington By Joel Hruska on July 20, 2019 at 6:27 am This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years The Transformation of Daisy Ridley Is Turning Heads 12 Comments ‘Bond 25’ Car Scene Clues Teased Via Workshop Photo Anna Kendrick’s Transformation is Turning Heads This Is Where ‘The Man With the Golden Voice’ Ended Up What Natalie Portman Could Look Like as the Mighty Lady Thor Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Commentslast_img read more

ET Deals TCL 4K HDR 49Inch TV 299 Dell Core i5 1080p

first_imgET Deals: TCL 4K HDR 49-Inch TV $299, Dell Core i5 1080p IPS Laptop $699, Overpowered GTX 1080 Ti Desktop $1,499 The Most Offensive Video Game Characters of All Time Tagged In et deals Post a Comment 1 Comment Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. This Movie Will Have More Fight Scenes Than Any Other MCU Film Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet Winona Ryder Is Not Letting Anyone Forget She’s Married to Keanu As July comes to a close retailers are starting to offer excellent deals on laptops and desktop computers as we approach the back to school season. Today there are several excellent deals on these systems, as well as a strong deal on a 49-inch 4K TV.TCL 49S517 4K HDR Roku Smart 49-Inch TV ($299.99)TCL’s S517-series of TVs feature localized dimming technology that reduces light bleeding and gives you an improved image with deeper blacks. This model also sports a 4K display panel and support for HDR for improved color, and right now you can get it from Walmart marked down from $599.99 to $299.99.Dell Vostro 14 5481 Intel Core i5-8265U 1080p IPS 14-Inch Laptop w/ AMD Radeon 530, 8GB DDR4 RAM and 256GB NVMe SSD ($699.00) Dell designed this system with a built-in fingerprint sensor to help keep your system safe from unapproved users. The notebook also has a capable Core i5 processor and an 1080p IPS display. It also has a low-end AMD Radeon 530 graphics processor that can run some games with low settings. Currently, it’s marked down from Dell from $1,418.57 to $699.00.Overpowered DTW3 Intel Core i7-8700 Gaming Desktop w/ Nvidia GeForce GTX 1080 Ti, 32GB DDR4 RAM, 512GB SSD and 2TB HDD ($1,499.00)Marked down from $2,099.00 to $1,499.00 at Walmart, this desktop offers exceptional power and performance relative to its price point. The system is known to have problems with insufficient ventilation and you may want to move the parts to a new case or install some additional case fans, but for what you get for the price few systems can match this one.Acer Predator Helios 500 AMD Ryzen 7 2700 17.3-Inch 144Hz 1080p Gaming Laptop w/ AMD Radeon RX Vega 56, 16GB DDR4 RAM and 256GB NVMe SSD ($1,299.00)This gaming laptop was built using desktop components and has exceptional processing power and performance as a result. It also features a fast 144Hz 17.3-Inch 1080p display, but don’t expect it to last long on battery. Right now the system is marked down from $1,879.12 to $1,299.00 from Amazon.Logitech Z313 Speaker System ($27.72) This affordable speaker system is marked down from Amazon from $49.99 to $27.72 and includes a 15W subwoofer that can produce deep bass notes that you can feel as well as hear. The two included satellite speakers each have a 5W power rating and will provide a clear audio experience.Audible 1-Year Gold Membership + $20 Amazon Credit ($119.50)If you’ve never tried Audible, then you may not know that it’s a popular audiobook service created by Amazon. Some people like myself use Audible on and off throughout the day to enjoy listening to books while also getting other important tasks done such as cleaning or driving in the car. Amazon is offering Prime members a year of Audible service marked down from $149.99 to $119.50, and a $20 Amazon credit is included in the deal. Also, as an Audible member, you will get discounts on books and credit each month that can be redeemed towards your choice of virtually any book on Audible.Note: Terms and conditions apply. See the relevant retail sites for more information. For more great deals, go to our partners at Cartoon Episodes So Controversial They Were Banned By Michael Sexton on July 22, 2019 at 4:40 pm This Happens in Every ‘Star Wars’ Movie and You Never Noticed This Is Where ‘The Man With the Golden Voice’ Ended Up We Finally Understand Why ‘Criminal Minds’ Got Canceled The Most Unforgettable Harrison Ford Moments 1 Commentlast_img read more

Inpixon to Acquire Indoor Mapping Leader Jibestream

first_img AIChris WiegandGartnerInpixonJibestreamNadir AliNews Previous ArticleTech Data Announces Solution Catalog and Accelerated Enablement for Analytics and IoTNext ArticleJumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit” Inpixon, a leading indoor positioning and data analytics company, announced that it has signed a definitive agreement to acquire Jibestream Inc., a premier provider of indoor mapping and location technology.Jibestream offers a full-featured geospatial platform that integrates business data with high-fidelity indoor maps to create smart indoor spaces. Jibestream states their solution is deployed in hundreds of buildings globally including numerous marque venues such as Mall of America, The Pentagon, Westfield World Trade Center, San Francisco International Airport, several Veteran Affairs hospitals and Mall of the Emirates. Jibestream was selected as a “Cool Vendor” by global research firm Gartner in the 2018 Cool Vendors in Location Services for Wayfinding report, and was named as a Top Geospatial Company in 2019 by Geoawesomeness.Marketing Technology News: 8×8 Deepens Channel Commitment With New Elev8 Partner Program“The addition of Jibestream’s mapping capabilities and technologies is a pivotal and transformative step in our mission to be the global leader for indoor data,” said Nadir Ali, Inpixon CEO. “Our ability to provide a single indoor location platform that now provides mapping with what we believe is the most accurate positioning the market has to offer, comprehensive analytics that provide deep, meaningful insights for our customers, and the SDKs and APIs to fuel a thriving partner ecosystem sets us apart from competitors. Gradually, Inpixon’s indoor location data platform will ingest data from various third party IoT sensors and databases in addition to its own proprietary sensors to deliver information critical to a multitude of industries and disciplines including marketing, customer experience, operations and security. Inpixon’s depiction of indoor data will give each user a unique view of their indoor data, from wayfinding, visitor analytics and marketing campaigns to video camera integration and cybersecurity threat detection. Inpixon’s analytics engine and artificial intelligence will continue to anonymize devices, ensuring privacy and security, as we deliver on our mission to do good with indoor data.”Marketing Technology News: Druva Gives Channel Partners the Keys to Cloud with Druva Compass“Over the last few months Inpixon has been focused on executing its strategic acquisition strategy allowing it to be able to significantly enhance its capabilities and strengthen its global partner network,” continued Mr. Ali. “We have established new technology integration partnerships with marquee players, such as IBM and VMware, we’ve expanded our product line to offer entry-level solutions with IPA Wi-Fi and IPA Pod, and we’ve enhanced our technology portfolio with the addition of video management system integration and GPS technology allowing us to expand our solution offerings by seamlessly merging the indoors and outdoors.”“Bringing Jibestream and Inpixon together is a winning combination that will be unprecedented in the market,” commented Chris Wiegand, Jibestream CEO. “This acquisition will grant both companies access to a more comprehensive suite of products bringing even greater benefits to our customers and partners. Combined, we will have a unique and powerful portfolio with the potential to further our commitment to making the indoor world digitally addressable changing the way people live, work and play indoors.”Marketing Technology News: Kochava Expands In APAC Region Inpixon to Acquire Indoor Mapping Leader Jibestream Globe NewswireJuly 11, 2019, 6:15 pmJuly 11, 2019 last_img read more

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

first_imgMarketers Must Take an “Always-On” Approach to Cost OptimizationMarketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders.“Over the last few years, Gartner’s CMO Spend Survey has shown marketing budgets remain stubbornly flat — while CMO accountability continues to rise with a broader scope of activity than ever before,” said Ewan McIntyre, vice president analyst in the Gartner Marketing practice. “However, we’ve also found that marketing leaders lack the fiscal prowess to build a strong link between marketing budgets and the business results they deliver, creating significant cost optimization challenges for the function.”Marketing leaders often focus cost optimization efforts on short-term variable costs (e.g., media spend, talent, etc.). However, to truly serve the enterprise, cost optimization demands a mix of actions that touch every part of marketing operations.Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot ManagementBelow are five cost optimization tactics to set up marketing leaders and their teams for success:Cover all aspects of marketing’s operations: Marketing leaders should ask seven questions of the core elements that make up marketing operations (i.e., people, processes, partners and technology) to uncover a range of initiatives that will deliver cost savings across the span of marketing’s accountability. These seven questions should focus on where you can “eliminate,” “simplify,” “utilize,” “standardize,” “centralize,” “automate” and “renegotiate” costs around each of these core elements.Identify efficiencies with your marketing agencies: Agency expenses are often an easy and tempting target for marketing leaders focused on cost optimization. However, marketing leaders should beware of damaging strategic relationships or impacting long-term performance in the name of short-term cost savings. Instead, CMOs must work to identify sustainable savings with agencies and drive operational excellence with a more balanced approach.Drive cost optimization across campaigns: Advertising spend is viewed as another “quick win” for many marketing leaders looking to cut costs. However, in order to maintain reach, engagement and conversions — all while optimizing costs — marketing leaders must take a structured approach. One that focuses on simple efficiency metrics to help build visibility and accountability, and ultimately sharpen media investments.Maximize technology ROI: Higher rates of marketing technology (martech) abandonment are reported among solutions that are complex, redundant, unfamiliar and don’t meet performance expectations. To avoid subpar experiences, middling performance and excessive costs, marketing leaders should take inventory of their martech portfolios and survey key users, investigate and consolidate redundant technologies, and pursue training and education across different types of martech users.Optimize marketing analytics costs: One critical marketing capability that requires both investment and oversight is analytics. Assessing marketing analytics technology overlap is critical to ensure that costs are optimized without derailing more strategic efforts. Marketing leaders must build in processes and evaluate the impact their organizational style has on analytics usage and costs.Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings“In order to drive business performance while reigning in costs, marketing leaders must establish cost optimization programs that uphold marketing’s strategic objectives, account for constraints, and identify the courses of action that balance the complex and competing forces within marketing’s operational purview,” added Mr. McIntyre.Marketing Technology News: Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders Business WireJuly 2, 2019, 10:35 pmJuly 2, 2019 cost optimizationEwan McIntyreGartnerMarketing Technology NewsNews Previous ArticleZixi Announces Partnership With Gigcasters For Hydra LiveNext ArticleOracle Advances Safer, More Transparent Retail Supply Chainlast_img read more

CHEQ Report Online Ad Fraud To Cost 23 Billion Globally in 2019

first_imgMarketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed.The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect economic and social costs may increase the total to $30 billion.The report finds that with marketers pouring billions into digital ads, up to 30% of ads are affected by fraud, affecting 21 trillion online ads each year. However, the study argues that not all instances cost the same, and in many cases, fraud disproportionately affects low level campaigns with cheaper CPM (cost per thousand). The study argues that a 7.5% composite rate of total ad spend lost to ad fraud reflects a  mix of both lower end and higher-end ad campaigns, totaling losses of $23.7 billion in 2019. Left unchecked the level of fraud is expected to reach $26 billion by 2020, $29 billion by 2021 and $32 billion by 2022.Marketing Technology News: Net Element Launches Blade, Fully-Automated, Artificial Intelligence-Powered Underwriting Solution with Predictive ScoringThe complexity of the online advertising ecosystem and lack of transparency has created a growing incentive for fraudsters to hijack the fast-growing $316 billion global digital advertising budget. The report finds that online advertising is uniquely susceptible to frauds, compared to other sectors, such as finance or health, due to lack of oversight or transparency, and failure to achieve high-profile prosecutions.The cost of fraud could be placed even higher if indirect and opportunity costs could be calculated—this refers to the losses and opportunity costs on society as a result of systematic fraud. Such indirect costs include less trust, reduced innovation, and disinclination to spend on online advertising.Marketing Technology News: Hitachi and Virtusa Partner to Advance AI in Financial ServicesProfessor Roberto Cavazos said: “I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising. The online advertising ecosystem has created a situation in which the interests of more than 20 parties are not aligned, while there is little regulation, connectedness or disincentive against fraud. It will require honest and robust methods to confront the realities and tackle this challenge.”CHEQ founder and CEO Guy Tytunovich added: “Spending on online advertising has overtaken traditional media like TV, radio, outdoor, and print. This makes it wishful thinking to believe that fraudsters will not continue to be creative and innovative in targeting online adverting dollars. Every day we are seeing growing sophistication and frequency of attacks against online ad campaigns. The problem is exacerbated by the number of participants in a complex system, and the unique circumstances allowing bad actors to thrive.”Marketing Technology News: Consumers Reluctant to Swap Passwords for Biometrics for Fear of Identity Fraud CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019 PRNewswireJune 4, 2019, 2:59 pmJune 4, 2019 CHEQCPMMarketing Technologymilitary-grade cybersecurityNewsOnline Ad Fraudproprietary CHEQ data Previous ArticleWith 87% Surge in Customer Bookings, Episerver Promotes Internally for CMONext ArticleIBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumerslast_img read more

TechBytes with Mark Summerson Nexmo and Ryan Gosling Callsign

first_imgAbout Mark SummersonAbout Ryan GoslingAbout NexmoAbout CallsignAbout Mark Summerson Tell us about your role and the team/technology you handle at Vonage. Mark Summerson (MS): Vonage works with many of the most innovative brands around the world to help them build new, personal and compelling customer interactions. With Nexmo, the Vonage API platform, we enable them to integrate consumer communications such as SMS, voice, video and social messaging, such as WhatsApp, into the very apps and services that customers prefer. Increasingly, more traditional enterprises are realizing that investing in Customer Experience is a top priority for them.With the Nexmo Connect Partner Program, my team’s looks to identify and partner with the brightest technology companies in the CX space, whether they be ISVs, SaaS providers or developers/integrators, to bring their value to add to our platform. By working collaboratively with those partners, together we can help Enterprise organizations to accelerate the implementation of their own innovative customer interactions. Callsign is a great example of this kind of partnership – bringing their knowledge, skills, and technology to deliver authentication services that are directly integrated into our platform.What is the current definition of Identity Resolution Management? Ryan Gosling (RG): We define Identity Resolution Management as a Data Management process through which an identity is searched and analyzed between various data sets and databases to match and verify identity.What is your recent partnership with Callsign all about? How does it benefit from Customer Acquisition? MS: With Nexmo APIs, Callsign’s real-time, Artificial Intelligence-driven identity and authentication solutions, allow technology providers to reach their customers on their preferred channel of communication (voice, SMS and social chat apps).Callsign solutions, integrated with Nexmo Messages APIs, help the brands to reduce fraud and improve customer trust while meeting regulatory compliance standards. Enhancing Callsign’s advanced intelligence API, Nexmo enables Callsign to deliver an optimized platform that meets the communications needs of its customers, to help those businesses create an exceptional experience for their customers.Which prevalent fraud practices does Callsign prepare businesses against? How are these threats denting revenue streams? RG: Our focus is to ensure we can identify a user and make sure they are who they say they are. This is important to protect against identity theft, account takeover, and payment fraud.In most fraud cases, businesses refund customers that have been a victim of fraud. Most recently several banks have announced they will refund all fraud cases – this will have an impact on P and L.For businesses it is important to have an appropriate balance of security controls and simple user experience; Not having the right level of security controls will lead to additional fraud losses, while too much friction in a customer journey can result in customers not using a service – both will impact revenue streams.How can businesses leverage Vonage Nexmo to transform Marketing, Sales and Customer Service practices?MS: Callsign has partnered with Vonage through the Nexmo Connect Partner Program, an extensive support system of Nexmo partners and experts that collaborate on building, selling and marketing business technology and communications solutions. Nexmo Connect partners leverage Nexmo APIs to enhance and build upon their own platforms to create unique solutions to meet the needs of their customers.Businesses wanting to make their own investments into their Customer Experience, but don’t have the resources to build their own solutions, can leverage the Nexmo Connect community to work with Partners who have already developed the applications or services that they need. The Nexmo Connect program delivers value both to the Partners within the program in terms of business development, marketing, sales, etc, as well as to end customers by accelerating their own Digital Transformation.Tell us more about Vonage Nexmo Connect Partner Program. What are the prerequisites to be a part of this program? MS: We built Nexmo Connect to meet the needs of enterprises that require complete solutions that can be customized to their unique requirements. With more than 260 partners already, the Nexmo Connect program helps Nexmo partners find new opportunities, strategize to stay ahead of the competition, and ultimately create more compelling customer experiences for businesses.From its inception, we designed Nexmo Connect to be very different from traditional channel models which are based primarily on a vendor-centric structure, to one where our vision is to be the most partner-friendly CPaaS (communications platform as a service) provider in the industry. This means putting the partner at the center of our focus: building tools, code, documentation, an ecosystem, and a co-marketing/co-selling model that supports them. This puts our partners in a place where they aren’t treated as a channel to market, but a key part of both our go-to-market and product strategies.We intentionally stayed away from the typical tiered structure and certification processes. Together with our partners, we’d rather invest in collaborating to create powerful new solutions together and getting them in the hands of other partners and end customers.That applies to all three types of partners that we work with:Technology Partners with services including AI, Bots, transcription, and translationApplication Partners with their own software/SaaS offerings across a huge range of verticals and horizontals, including CallSignIntegration Partners who are predominantly people-based and design/develop/integrate for the Enterprise customers on a bespoke basis. This typically includes Global SIs, Regional SIs, and Developer/Brand AgenciesWe’ve also simplified and gamified how and where we invest our partner marketing dollars, with a super transparent model that allows us to invest in partners at all stages of their journey with us.What are the biggest challenges you face in CPaaS? MS: I think the first big challenge the industry encountered was the emergence of the Enterprise as the driver of market growth. With different buyers and different capabilities within their organizations, we had to ensure we addressed both the technology and the enterprise buyers. This first meant doubling down on the platform, the tools and the documentation which continue to make Nexmo the most implementable CPaaS platform in the industry. In parallel to that, we built out the Partner ecosystem to help today’s enterprises to meet their goals and the business outcomes that are most important to them and their businesses. We feel our approach creates more choice, more innovation and a strong value network around our platform.What is your prediction on the disruptive application of AI-solutions in Identity Resolution and UCaaS? RG: I will add a lot of value and this is proven across a variety of sectors today including finance, national security & healthcare. The key being AI-solutions’ ability to learn and adapt at a pace which is crucial for today’s businesses.Thank you, Mark and Ryan, for chatting with us today about your technology and partnership! About Callsign About Nexmo About Ryan Gosling Mark serves as Vice President Partners at Nexmo, the Vonage API Platform. Mark joined Vonage in January 2018 with the task of designing, building and leading the Nexmo Connect Partner Program and global partner network.Prior to Vonage, Mark led North EMEA sales at Vidyo for eight years. Before Vidyo, Mark spent 15 years at BT Group, which included a role as General Manager responsible for global UC product business, generating £250M annual revenue. At BT Group, he also held various sales roles in the UK and Netherlands. TechBytes with Mark Summerson (Nexmo) and Ryan Gosling (Callsign) Sudipto Ghosh4 days agoJuly 18, 2019 Nexmo, the Vonage API Platform, provides tools for voice, messaging and phone verification, allowing developers to embed programmable communications into mobile apps, websites and business systems.Nexmo enables enterprises to reimagine their digital customer experiences by providing them with the tools they need to easily communicate information to customers in real-time through text messaging, chat, social media and voice. By using all of the thousands of data points available such as typing or swiping techniques, location, online habits, face recognition, devices, and yes even passwords, we can determine someone is who they say they are; we even know the Monday person can behave differently to the Friday person.Most of these data points are friction-free for the user, and so we use these to determine that someone’s behaviour is within their normal pattern. Where there is a veering from the norm we then intelligently introduce further tests, avoiding a rules-based approach that can be replicated by the bad guys. We have the lowest false positive rates in the industry and zero breaches thanks to our inbuilt malware detector.As a result, users can get on with their digital lives whilst businesses improve customer engagement, increase productivity and reduce the risk of fraud. AICallsigncustomer experienceMark SummersonNexmoRyan GoslingTechBytesVonage API Platform Previous ArticleFabasoft is a “Strong Performer” for Cloud Content Platforms, Q3 2019Next ArticleHow Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising Senior Product Owner at Callsign, responsible for Authentication and Digital Identity strategy. Working closely with Mobile Network Operators, Banks, Government and Police to enhance identity capabilities and protect our customers from the bad guys. Proud to be part of Callsign’s mission – to seamlessly power the identification of every web, mobile and physical interaction.Previously to Callsign, Ryan managed Mobile Banking Fraud at the UK’s largest online Financial Institution – Lloyds Bank, with responsibility for mobile fraud & loss prevention, as well as the banks mobile authentication strategy. In this role, he was focused on ensuring a frictionless customer journey, while keeping consumers safe and secure online. Prior to that, Ryan spent 4 years in Digital Fraud & Security group and 2 years in Corporate Banking.last_img read more

MarTech Interview with Jaime Romero Vice President of Global ABM at MRP

first_imgMarTech Interview with Jaime Romero, Vice President of Global ABM at MRP Sudipto Ghosh2 hours agoJuly 22, 2019 Founded as a company focused on providing net new sales opportunities for marketing and sales teams, MRP has evolved into a leading global predictive intelligence organization, combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. Alongside Kx , MRP are a division of First Derivatives plc. As a global technology provider with over 20 years of experience working with some of the world’s largest institutions, Kx technology delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, and is the driving force behind MRP Prelytix. MarTech Interview Series About JaimeAbout MRPAbout Jaime Jaime Romero is currently Vice President of Global ABM, responsible for developing our global demand generation campaigns, executing client programs, onboarding MRP software clients, as well as sales and revenue growth. Jaime has built and executed online and offline marketing strategies and worked across multiple industries and markets including trade shows and events, IT, finance tech, and local marketing. Jaime has earned his BS and MBA in Marketing and was elected to the National Marketing Honor Society.Jaime comes to MRP through the acquisition of enter:marketing where he led the delivery and marketing function for the agency. Prior to enter:marketing, Jaime served as the VP of Marketing for LocalVox, a local online marketing SaaS company and VP of Marketing for Axial, an online marketplace for the private capital markets where Jaime built the marketing organization from the ground up, focused mostly on content marketing, but including a broad range of marketing channels including in-house events, channel partnerships, PR, and trade shows. About MRPcenter_img The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. AIB2B Marketingemail marketinginterviewsJaime RomeroMarTech InterviewMRP Previous ArticleDriving Business Innovation: OutSystems Announces Agenda for NextStep Conferences in Denver and AmsterdamNext ArticleLatest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3% “Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. “ Tell us about your role and journey into Marketing Technology. What inspired you to join MRP?I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.Since I wasn’t inspired to join MRP, I was definitely inspired to stay at MRP. We work really hard to develop our people. Anytime we look to recruit, Kevin Cunningham, our CEO always asks, can we promote from within. Over 75% of the people that have worked for me over the last 5 years at MRP have been promoted or moved onto new career paths that they love. That inspires me everyday to create a work environment that fosters a growth mindset.From the time you began at MRP, how much has the Account-Based Technology for Leads and Demand evolved?Over the years at MRP, our approach to demand has remained constant. For over 16 years, MRP has always approached Marketing on an account basis, however, with the introduction of AI-powered predictive analytics, we have been able to scale our account-based approach to include multiple channels, tactics, and messaging. Today we have evolved from a demand generation vendor to a strategic partner for our customers.How do you identify the biggest advantages and challenges in B2B Marketing? What role does MRP play in overcoming these challenges? Customers, always. We continue to focus on being a strategic partner with our customers. We pride ourselves at the high level of engagement and service we provide at all levels of the organization, both theirs and ours. This helps us understand problems and uncover solutions that satisfy different stakeholders. Our teams are all trained to know what makes a customer successful, both at an organizational and personal level. Once you know that, you can help identify and remove roadblocks.Tell us more about your recent integration between MRP Prelytix and Oracle Eloqua. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients can use a master Eloqua instance directly connected to MRP Prelytix or connect to their own Eloqua instance. This integration offers robust, bi-directional sync that effortlessly coordinates Oracle Marketing Cloud deployments with ABM programs managed by MRP Prelytix.How does it benefit customers? The integration will enable customers to leverage predictive intelligence to trigger email marketing programs. Using MRP Prelytix will help customers understand an account’s pain points and active research. Marketers can use that insight to determine the timing and drive messaging. This represents a Marketing Automation revolution.Without any ABM tactic, why is Customer Retention a big challenge for B2B Marketing brands? How do Personalization and relevant context impact retention strategies? Without ABM, accounts can be left feeling siloed from other offerings and departments. That’s why personalized content can be such a game-changer for B2B retention. Consumers demand personalized content: they’re already getting it everywhere; Data is already being used to personalize experiences with the likes of Netflix creating bespoke choices and streaming ‘content’ seamlessly across devices and channels.Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. Making this process programmatic – dynamically adjusting program content based upon these dimensions – allows for relationships to be mapped in advance and lets your ABM platform do the work in the background for you.What is the best route map to optimize Marketing Automation for omnichannel campaigns? Which technologies maximize opportunities in this area?Marketing Automation today needs two things. First, predictive intelligence is the trigger to decide if, when, and what to email someone. Really, it is either that or just guesses. Second, having a central hub of data you can pull from is the best route map to optimize Marketing Automation. At MRP, we combine all services into our MRP Prelytix platform for better overall outcomes. Collaborating with Oracle has helped maximize the opportunities when reaching target accounts, empowering email marketing as an integral, orchestrated component of its Account-Based Marketing programs.Tell us about your go-to strategies to support rapid growth, lessons learned through periods of massive shift and transition.Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. Correctly prioritizing the needs of accounts so you can best serve them is a huge aspect of supporting customers through rapid growth.It’s important to empower your team and trust them to do great work, but you should also have this guiding north star in mind when it comes to your current and future customer’s needs.Which Marketing and Sales Automation tools and technologies do you currently use?MRP is a company that puts our money where our mouth is. We use MRP Prelytix with Eloqua for our Marketing and Sales Automation and we gather from our internal experiences how much it positively impacts our outcomes attracting and retaining customers.What are your predictions on the most impactful disruptions in Marketing Technology for 2019-2020?AI will undoubtedly continue to be the most impactful trend in the marketing technology industry. As marketers continue to embrace Artificial Intelligence and Machine Learning, their businesses will develop further, making other aspects of their work to grow and develop too. Personalization will become even more targeted because AI informs marketers how demand units interact with different tactics and information, pushing marketers to use AI for initial predictions and then receiving feedback to execute decisions on the clients’ behalf.With AI-powered account insights, Marketing and Sales teams will align around the customer, making the integration of AI non-negotiable. But, caveat emptor or buyer beware. Like many point solutions in the market today calling themselves ABM, there are many companies out there claiming AI and ML. It will be difficult to distinguish between good companies adding real value and those that are pulling levers in the background.What startups in the technology industry are you watching keenly right now? I’m looking at a few areas. CDPs in B2B is really interesting and I’m trying to figure out what that ultimately looks like. Companies like CaliberMind. I personally think what’s happening in the healthcare technology space is also fascinating. Companies like Medecision are helping bring change to an antiquated healthcare system, while CRISPR is on the cutting-edge of gene-editing, and Evoke Neuroscience, who are deploying an FDA cleared AI-powered diagnostic aid to help the primary health care provider diagnose cognitive diseases and memory loss. There’s so much potential in the space.How do you prepare for an AI-centric world as a Business Leader?As a Head of Marketing, I’m constantly assessing and reassessing where we spend our money and how we drive more efficiency from our interactions with prospects. Marketing has traditionally been a difficult area to demonstrate ROI completely, and yet our success tends to be measured on those outcomes and efficiency. With AI-embedded software, the money spent becomes more efficient and effective while the machine assesses and delivers data to better understand the target audience.AI brings so much opportunity to the industry and to MRP. Learning to trust the machine is necessary this day and age as a Business Leader.How do you inspire your people to work with technology? We are all laser-focused on our shared mission and the entire team is rallied around our long term organizational goals to deliver meaningful and measurable value to our customers.One word that best describes how you work.Passion – nothing replaces passion in the workplace. Whether that is for the work you do or why you do it. Passion makes you care for your work and colleagues. Passion makes you do more than what you’re supposed to do. Passion gives you that extra 20% to shine and create your own path.What apps/software/tools can’t you live without?From a team perspective, we use Teamwork project management. Every customer and every project runs on Teamwork. This ensures we don’t drop any balls. Personally, I love Audible. Listening and reading to books has helped me build and focus on developing a growth mindset. I’m probably reading at least a book a week.What’s your smartest work-related shortcut or productivity hack?Getting in early. I like to be in the office by 7 AM. That gives me nearly two hours of focused time to get ahead of the day.What are you currently reading?Two titles. I’m listening to Principles by Ray Dalio. It is a great book with a guide to work and life. While those are Ray Dalio’s principles, there are many that feel so natural that he just wrote them down to keep them operational. I’m also reading Ogilvy on Advertising. Hands down Marketing is a data-driven, however, customers and prospects still need to be inspired by your brand and message.What’s the best advice you’ve ever received?It all starts with your audience.Something you do better than others – the secret of your success?I wouldn’t presume I do anything better than anyone else, but nothing replaces hard work. That ethic was instilled in me by my parents at a very young age.Tag the one person (or more) in the industry whose answers to these questions you would love to read:Tim Freestone, VP of Corporate Marketing at FortinetMatt Hummel, VP Marketing, Demand Generation at Thomson ReutersRaviv Turner, CEO CaliberMindPeter Raymond, CEO Evoke NeuroscienceThank you, Jaime! That was fun and hope to see you back on MarTech Series soon.last_img read more

FIR Lodged Against Navjot Singh Sidhu For Violating Model Code of Conduct

first_img BJPcongresskatihar-s04p11Lok Sabha elections 2019 First Published: April 16, 2019, 9:48 PM IST New Delhi: District authorities in Katihar have lodged an FIR against Congress leader Navjot Singh Sidhu for his remarks in which he allegedly warned the Muslim community that efforts were on to divide their votes in Bihar, state chief electoral officer said Tuesday.”An FIR has been lodged against Sidhu under a section Indian Penal Code and section 123 (3) of the Representation of the People Act,” Bihar CEO H R Srinivasa said. Section 123 (3) bars promotion of, or attempt to promote, feelings of enmity or hatred between different classes of the citizens of India on grounds of religion, race, caste, community, or language, by a candidate or his agent or any other person.The BJP on Tuesday lashed out at the Congress after its leader Navjot Singh Sidhu apparently asked Muslims at an election rally in Bihar to unite and oust Prime Minister Narendra Modi, saying it was in the opposition party’s “DNA” to divide people.At a press conference here, the Bharatiya Janata Party (BJP) played a video of Sidhu’s speech at Katihar in Bihar, where the Punjab minister is heard saying minorities in the country are the majority in that area and if they vote unitedly, the Modi government will be “sorted out”.Slamming the Congress, BJP leader and Union minister Ravi Shankar Prasad said, “It is part of the Congress’ DNA to divide. It is not a new norm in this party.”The BJP also moved the Election Commission, seeking action against Sidhu for allegedly inflaming communal passion.”Mr Sidhu should be immediately removed from the list of star campaigners of the Indian National Congress, and be barred from holding any public meetings, processions, rallies, road shows, interviews, and utterances in the media (electronic and print) in connection with the ongoing elections,” said the memorandum sent to the ECI by the BJP.Prasad also attacked Congress general secretary Priyanka Gandhi Vadra for her criticism of the saffron party over its interpretation of nationalism and said she should not be giving lessons in nationalism to the BJP.”Your Congress encourages ‘tukde-tukde gang’. It seeks evidence of soldiers’ valour,” he alleged, accusing the opposition party of dividing people for vote bank politics.Is this nationalism, the BJP leader asked.”We are proud that nationalism, national security and national respect have emerged as a big issue. People of the country will respond. We are very assured to know that because of these comments of opposition leaders, seeking evidence of sacrifices, questioning tough action against terrorism, all these issues have come to the centre stage of this campaign,” he said.Whether it is Sidhu or opposition leaders like Mayawati, Mamata Banerjee or Priyanka Gandhi Vadra, they are all speaking on a similar voice, Prasad alleged.The BJP leader also took strong exception to some Bangladeshi actors campaigning in West Bengal in support of the state’s ruling Trinamool Congress and questioned if they had sought permission for this.The general election is for the citizens of India, he said, adding outsiders may come as observers but if they want to campaign for a party, then they may require permission. last_img read more

After PM Modis Divide and Rule Attempt Against SPBSP Mayawati and Akhilesh

first_img akhilesh yadavBharatiya Janata PartyBJPBSP-SP First Published: May 5, 2019, 12:01 PM IST | Edited by: Ahona Sengupta New Delhi: Akhilesh Yadav and Mayawati put up a united show on Sunday, a day after Prime Minister tried to drive a wedge between the two by alleging that the Samajwadi Party was playing a “big game” against the BSP together with the Congress.After Yadav hinted that he would back Mayawati to become the PM, the BSP supremo said that Modi was trying to follow the strategy of divide and rule but the alliance between the two parties would remain unbreakable. “Our gathbandhan is a strong gathbandhan. PM Narendra Modi is not able to digest it. PM Modi is trying to play divide and rule policy in SP-BSP alliance,” she said at a press conference in Lucknow. “He is trying to create differences between SP and BSP. His pratapgarh rally yesterday shows it. Whole country knows that we have not nor we will have any sort of alliance with the Congress,” she added, even as she asked the supporters of the gathbandhan in Amethi and Rae Bareli to vote for Rahul Gandhi and Sonia Gandhi.The Prime Minister had on Saturday accused the Samajwadi Party of going “soft” on the Congress, alleging that the two were working behind the back of the BSP.“The SP is going soft on the Congress, but its alliance partner BSP chief Mayawati is attacking the Congress,” Modi told an election rally here, adding a Congress leader had shared the stage with the SP.The reference appeared to be to Priyanka Gandhi Vadra’s presence at a Samajwadi meeting in Rae Bareli.Assuring Mayawati of the SP’s full support, Akhilesh Yadav on Sunday hinted that he was ready to back her as the PM face of the opposition. Speaking to reporters, the Samajwadi Party chief said that the next PM would be from the gathbandhan and he would be very happy if it is a woman. Although he did not take Mayawati’s name, Akhilesh’s hint was clear enough.“The gathbandhan will give the country its next Prime Minister and I would be very happy if it comes from the other half of the population (women). If that happens, the Samajwadi Party will give its full support,” he said. last_img read more

Mobile AR game Harry Potter Wizards Unite live on iOS and Android

first_img Editors’ Recommendations Niantic, the video game studio behind the wildly popular mobile game Pokémon Go, is getting a second chance at a viral hit by tackling the well-liked wizarding world created by JK Rowling. Harry Potter: Wizards Unite was due to release on Friday this week but the game has gone live in the US and UK on Android and iOS a day early.In the Wizards Unite lore, the wizarding world is clashing with the Muggle, non-magic world and players take on the role of a new recruit to the Statute of Secrecy Task Force. This team must seek out Foundables which are magical artifacts, creatures, people, and memories that would alert the Muggle world to the existence of the wizarding world. Harry Potter: Wizards Unite, like Pokémon Go before it, utilizes augmented reality to allow players to interact with these Foundables in the environment around you, and also utilizes Niantic’s global map to overlay in-game events with real-world landmarks and locations.The company Niantic started out as a start-up at Google but became independent in 2015. Not even a year later, the software development company came out with Pokémon Go, a mobile augmented reality game that allowed players to assume the role as a trainer, and use the real world as the backdrop to catching their favorite Pokémon. The game’s concept was brilliant and received lots of attention, but the game’s release was anything but smooth.Released on July 6, 2016, Pokémon Go launched with a plethora of technical issues. Server outages, crashes, glitches, and security issues plagued the game, making it nearly impossible for players to enjoy in the way it was intended to. Nevertheless, the game got better and its popularity took off, becoming one of the top grossing free mobile games of 2016.With the experience gained and lessons learned from Pokémon Go‘s launch, Niantic is in position to deliver another hit mobile gaming experience attached to a franchise that birthed a theme park, film franchise with a new spinoff series, and more. It’s going to tough to get players out into the streets in massive waves like with Pokémon Go but achieving even a fraction of that game’s success will be a positive achievement for Niantic. Harry Potter: Wizards Unite beta offers early microtransaction details Niantic Labs sues hackers who help players cheat in Pokémon Go Collected ’em all? Here are 10 collection-based RPGs Pokémon fans should try What is augmented reality? These are the 20 best Android games you can play offlinelast_img read more

Spacewalk a success as astronauts upgrade batteries on the ISS

first_imgNASA astronauts Nick Hague (top) and Anne McClain work to swap batteries in the Port-4 truss structure during the spacewalk. NASAThe International Space Station (ISS) was treated to some new batteries on Friday, thanks to the NASA astronauts who took a spacewalk for nearly seven hours in order to complete the upgrades.This was the first spacewalk for both of the two astronauts, Nick Hague and Anne McClain, who are members of the Expedition 59 crew. They spent a total of six hours and 39 minutes on their mission to replace the older nickel-hydrogen batteries used for the ISS’s power system, starting at 8:01 a.m. EDT.The batteries were replaced with newer lithium-ion batteries which have improved power capacity as well as a smaller size and lighter mass. In order to perform the upgrade, adapter plates had to be installed and electrical connections for three of the six new batteries had to be hooked up. In addition to upgrading the power system, the astronauts also took the opportunity to spruce up the exterior of the space station by removing debris, securing fabric restraints, and documenting the tools available for contingency repairs.The batteries on the ISS get plenty of use as they store the power collected by the station’s solar arrays. They are recharged when the station is in direct sunlight, then they are used to power the station’s systems when it orbits the Earth and is out of view of the Sun during “orbital night.”This spacewalk was just one step in upgrading the batteries. It was part of a large-scale upgrade to many of the power systems in the station which astronauts have been working on since 2017. Next week two astronauts will take a spacewalk to the same area of the station to install a second set of new batteries, and in the future more batteries will be added or swapped out as they arrive at the station.Next week’s spacewalk, scheduled for March 29, has the distinction of being the first ever spacewalk with an all-female team. Anne McClain will be joined by flight engineer Christina Koch for a spacewalk which fortuitously coincides with Women’s History Month. Editors’ Recommendations Three new astronauts join the International Space Station crew for Expedition 60 SpaceX resupply mission to International Space Station scheduled for next week Friendly cube robot Bumble passes its first hardware test aboard the ISS SpaceX launch to resupply ISS finally goes off after several delays NASA thinks 3D-printing spacecraft parts in orbit will help Moon to Mars missionlast_img read more

Electric cars are about to become a bit noisier in the EU

first_img Editors’ Recommendations If you’re out cycling or taking a stroll and a two-ton chunk of metal is approaching from behind, you really want to know about it.The problem is that many electric vehicles, as well as hybrids, move along almost silently at low speed, giving cyclists, pedestrians, and the visually impaired almost no notice of their approach.In order to make its roads safer — especially its narrow city streets — as sales of electric vehicles continue to rise, the European Union (EU) is demanding that from July 1, 2019, new models of electric vehicles must emit a noise at speeds of up to 20 kmh (12.4 mph). Car models currently in production won’t need to fall in line until 2021.The U.S. has a similar law coming into effect in 2020.How loud?The EU’s Acoustic Vehicle Alerting System law stipulates that electric cars will need to emit a sound of at least 56 decibels that rises and falls according to whether the vehicle is accelerating or decelerating.While 56 decibels isn’t particularly loud — some sound charts liken the level to that of an air conditioner or a refrigerator while a regular combustion engine is put at 75 decibels — it should be enough to alert cyclists and pedestrians to the approach of an electric car. So long as they’re not using earphones at the time, that is.Some electric cars, for example, the Nissan Leaf, already include noise technology, though drivers have the option to turn it off. The new EU law prevents automakers from adding such a deactivation switch.What type of sound?Interestingly, the law doesn’t say what kind of noise has to be fitted, though we don’t imagine that automakers with compact city runarounds will be adding Mustang-like sounds to their cars anytime soon. However, such freedom opens up the possibility of manufacturers creating their own unique sounds. Citroën’s concept Ami One electric vehicle, for example, comes with a sound described by the company as “organic music blending male and female voices” that changes according to the car’s speed. The problem with that idea is that you might think it’s a choir behind you rather than a car.A similar law is coming to the U.S., too. The National Highway Traffic Safety Administration (NHTSA) will require all electric and hybrid vehicles to make a sound when traveling at speeds of up to 18.6 mph (30 kmh). The original plan had been for the law to go into force toward the end of this year, but it has been pushed to September 2020. The NHTSA is considering whether to give automakers the option to offer different sounds, allowing the driver to choose between, for example, something engine-like and a more surreal alternative like that offered by the Ami One. Sloshed drone pilots in Japan can now be punished with jail time FTC and authorities crack down on companies responsible for 1 billion robocalls 2020 Ford Explorer first drive review Ford gears up to build rugged, capable hybrid trucks and SUVs New Toyota tech will automatically shut off engines, apply parking brakeslast_img read more

Duolingo Klingon course finally launches for English speakers

first_imgWhen announcing plans to create the course in 2015, Duolingo put out a call for volunteers who would help develop it. Those volunteers worked with Duolingo’s experts to help complete the course, which is now free for anyone to access using a Web browser, though it won’t arrive in the Android and iOS app for a while.As with other Duolingo courses, users are prompted to choose whether they’re a beginner in need of the basics or someone who already has some knowledge of the language. Users who already know a little bit can take a Klingon placement test to determine where they’re at in the learning process. Jumping into the basics, learners are presented with simple phrases like, “yajbe’ mara” and “nuqneH?” Definitions for words and phrases are provided, and users type the meaning. According to Duolingo’s Klingon for English project page, the course is currently in its beta phase. AdChoices广告This isn’t the first constructed language to be offered as a Duolingo course. The company previously launched “High Valyrian” for English speakers; it is from the Game of Thrones world, the ancient language of Essos. Language-learning company Duolingo has finally launched its Klingon course, the end result of more than two years of work. The company first announced plans to release a Klingon course back in May 2015, but as with other courses, a lot of work goes into developing the material. Though some languages don’t require as much time, Klingon has spent a great deal of time in the company’s “incubator.”last_img read more