Wyndham Hotel Group has launched a new independent

first_imgWyndham Hotel Group has launched a new independent concept for upper-midscale-and-above hoteliers: The Trademark Hotel Collection.Trademark is designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The brand is inviting hoteliers who operate landmark, 3 – 4 star hotels to maintain their individual spirit while taking advantage of Wyndham’s scale, distribution, services and loyalty program.“The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available,” said Lisa Checchio, Wyndham Hotel Group’s vice president of brand marketing and insights. The collection becomes Wyndham Hotel Group’s 19th hotel brand. Trademark Hotel CollectionWyndhamlast_img